When I started out I gave classes as a private teacher, aiming at all the public, without restriction to age, interest, language level and objective. Though always with a dream at the back of my mind to once have students that are all the same type, the age and type I like teaching, people that fit my teaching and working style best.
This did not happen naturally though. I had to take time to define my offerings. But even before that, had to find out who am I offering to. This was the first step:
Defining my avatar. (Your customer avatar is your ideal client)
And to be honest this was the easier part. Then I had to find the way to
Communicate it.
In the language my clients understood, which was different from my internal one. How did I do that? First of all I took a step back. And then another one, and one more.
I started with my own mission statement.
Why? Because I firmly believe that you should do what you´re best at! I needed to know where I started from. And took my passions and expertise as the basis of building the direction I wanted to head to.
To give it a solid frame, I reached out to a true expert, Franklin Covey, and used his mission statement builder (I remembered this from a course I had done during my corporate years). It gave me a strong guidance and stable ground to work on. I use it from time to time. The last time I used it was more than 4 years ago, and it is still relevant, a point I can reach back to, whenever I need to find a way back to my balance.
Build your own mission statement today!
Take your time, this is the first, vital step towards becoming a professional. Once you´re done you will be ready to build your avatar and communicate it. I will soon bring you practical tools for that.
Language School from Scratch 